Amazon’s Fire Phone was launched all the rage July, later many tormenter videos and an vast presentation by chief executive Jeff Bezos, who showed inedible skin texture like its 3D-effect maps and multiple front-facing cameras.
But since followed by, how many Amazon Fire Phones give in fact been sold? How many are all the rage treat?
Here were many worthy of note anomalies all the rage the launch of the Fire Phone. The $200 value tag in support of a 32GB version on an AT&T contract – the same value range for example the iPhone 5S otherwise Samsung GS5 – was a come upon to persons who philosophy with the intention of the Kindle and Kindle Fire pills showed Amazon for example a low-end disruptor, promotion hardware by the side of cost and profiting on the content.
Amazon gave the Fire Phone pride of place on its US a tangled web position, and as well had a deal to promote through AT&T, the biggest US carrier - though reviews were lukewarm.
Amazon eminently in no way gives sales information in support of some of the diplomacy it sells, preferring to accede to its economic results puzzle out the discussion. Analysts can churn out estimates of how many diplomacy give been sold, based on their in sequence from sales channels and some guidance the company might do. But it’s not for example best for example, say, the smartphone sales with the intention of Apple otherwise BlackBerry include all the rage their economic information. (They are at this point the merely two companies which do individual ideals in support of device sales all the rage their economic results; Apple goes farther by giving the revenue from persons sales too.)
But we can give a stab by the side of estimating how many Fire Phones are all the rage treat, based on data from Chitika, which runs an advertisement net.
According to a delivery from Chitika, looking by the side of doings on its advertisement net all the rage the 20 days later the Fire Phone’s delivery, the Fire Phone accounted in support of 0.02% of doings - although a supplementary precise character, all the rage an additional graph, shows it for example around 0.015%.
OK - but how many phones might with the intention of survive?
Using data from ComScore, which provides monthly data on US smartphone users, we can grow close to a character.
The a large amount hot data from ComScore covers the three months to the edge of June 2014: By the side of with the intention of period, here were 173m smartphones all the rage treat all the rage the US, it thought.
With the intention of character is rising by involving 1m and 2m a month - so two months soon, by mid-August, whilst the Chitika data was collected, we may possibly estimate with the intention of here are involving 175m and 177m smartphones all the rage treat all the rage the US.
We as well give to fake with the intention of Amazon’s Fire Phone hope against hope fair up on Chitika’s net for example often for example some other phone - so with the intention of their a tangled web treat is comparable (ie single iPhone all the rage treat hope against hope fair up on Chitika’s net for example much for example single Samsung otherwise LG otherwise HTC otherwise Amazon Fire phone). We’ll look harder by the side of with the intention of soon.
Based on the ComScore data:
• 0.015% of 175m = 26,250 Fire phones all the rage treat
• 0.015% of 177m = 26,550 Fire phones all the rage treat
Split the difference, and it’s reasonable take 26,400 for example a median survey.
But come again? If Fire Phones “under-index” on Chitika’s orderliness - with the intention of is, they don’t fair up on its advertisement networks for example much for example other diplomacy, since their users are (for example) all expenditure period on Amazon trade things, to a certain extent than browsing the parts of the a tangled web with the intention of Chitika equipment ads in support of?
To explain “under-indexing”, imagine here are 100 owners of device A, and 100 owners of device B, and 100 of device C. If owners of A and C treat their diplomacy online an equal amount of period, but device B owners consume merely semi their period online, a orderliness with the intention of measures a tangled web impressions hope against hope tale with the intention of here are semi for example many owners of device B. Single would say with the intention of device B “under-indexes”. Instead, if you give equal figures of A, B and C, but device A owners consume twice for example much period online for example B otherwise C, followed by device A “over-indexes”.
A Chitika delivery all the rage noble seems to be redolent of, in support of instance, with the intention of the iPhone over-indexes: It had 52.3% of Chitika a tangled web traffic, though iPhones are not far off from 40% of smartphones all the rage treat all the rage the US.
Machine diplomacy (including Fire Phone, which uses a forked version of Android) puzzle out under-index - though not much. The same Chitika survey with the intention of shows the iPhone over-indexing gives Samsung a 22.8% a tangled web treat share, and HTC a 3.1% share . Correction: Chitika’s US data all the rage noble shows Samsung with 26.4% of a tangled web handling, and HTC with 3.0% of a tangled web handling.
With the intention of compares to ComScore’s data, which shows with the intention of Samsung smartphones are 28.6% of the installed foot, and HTC are 4.8%. (BlackBerry diplomacy under-index on Chitika, making up 0.5% of browsing, but having 2.4% of the installed foot.)
On with the intention of basis, you may possibly argue with the intention of if the Amazon Fire Phone under-indexes, it probably isn’t by much; you may possibly multiply the add up to by 25%, based on the middling of the Samsung and HTC information. With the intention of takes you up to not far off from 33,000 diplomacy.
Therefore even allowing in support of margins of mistake, it seems suspect - based on Chitika’s data and the ComScore data - with the intention of here were supplementary than not far off from 35,000 Fire Phones all the rage treat later persons 20 days.
Amazon had not responded to a application in support of comment on the calculation by the period of periodical.
Lots of caveats apply: This is a calculation based on two non-congruent sets of samples, though both are significant a sufficient amount to survive robust.
So is 35,000 phones first-rate otherwise bad? Bezos thought with the intention of Amazon was all the rage it in support of the lengthy run and with the intention of it intends to survive uncomplaining. Chitika annotations with the intention of “While Amazon certainly is looking to churn out the Fire Phone a affect, current conditions fair this being supplementary realistic for example a long-term goal to a certain extent than a to the point period single.”
Observers felt with the intention of Amazon had to grow into e-commerce through phones since it risked being disrupted itself for example supplementary shopping - even the material sort - stimulated to apps.
So far, though, the Fire Phone looks supplementary like a curiosity than a barnstormer.
Tags : Amazon
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